Privacy policy

Effective Date: 01.01.2020

This Privacy and Cookie Policy describes how Princess Jewellery s.r.o., IČO: 26488752, with its registered office at Václavské náměstí 785/28, Nové Město, 110 00 Prague 1, Czech Republic ("we", "us", "our") collects, uses, and protects your personal data when you use our online store hosted on Shopify.

1. Who We Are

Princess Jewellery s.r.o.
Václavské náměstí 785/28, Nové Město, 110 00 Prague 1, Czech Republic
IČO: 26488752
Email: info@princessjewellery.cz
("we", "us", "our")

2. Data Controller

Princess Jewellery s.r.o. is the controller of your personal data under Regulation (EU) 2016/679 (GDPR) and Czech Act No. 110/2019 Sb., on personal data processing.

3. What Personal Data We Collect

We may collect the following personal data when you shop with us, subscribe to our newsletter, join our loyalty program, or interact with our services:

Identification: name, surname, date of birth, address, phone number, email address
Order details: purchased products, payment and delivery information
Communication: messages sent to us, newsletter sign-ups, loyalty program enrollment, marketing preferences
Technical data: IP address, browser type, device, referral URL, time and date of visit
Cookie data: see below

4. Legal Bases for Processing

We process your data based on:

Performance of a contract (Art. 6(1)(b) GDPR): order processing, delivery, support
Legal obligation (Art. 6(1)(c)): accounting, taxes
Consent (Art. 6(1)(a)): newsletters, loyalty program, marketing cookies, customer profiling
Legitimate interest (Art. 6(1)(f)): analytics, fraud prevention, improving services

5. Why We Process Your Data

We use your data for the following purposes:

To process and fulfill your orders
To communicate with you (order updates, inquiries, customer support)
To send newsletters and personalized marketing (including by email, SMS, WhatsApp, Viber, and other messaging apps)
To enroll you in our loyalty program and track your purchases for rewards
To create and manage your customer account in our ERP/business systems
To perform research, analytics, and service improvement
To create custom and lookalike audiences for targeted advertising (Meta/Facebook, Google, Sklik, etc.)
To share data with trusted marketing partners, agencies, and service providers (advertising, analytics, technical support)
To fulfill legal requirements and prevent fraud

6. How Long We Store Data

We store your personal data:

As long as necessary to fulfill the purpose for which it was collected
For legal requirements (e.g., 10 years for accounting)
For marketing, loyalty, and customer account purposes until you withdraw consent or request deletion

7. Your Rights

You have the right to:

Access your data (Art. 15 GDPR)
Correct inaccurate data (Art. 16)
Request erasure (Art. 17)
Restrict processing (Art. 18)
Object to processing (Art. 21)
Withdraw consent at any time (Art. 7)
Lodge a complaint with the Czech Data Protection Authority (www.uoou.cz)

To exercise any of your rights, contact us at info@princessjewellery.cz.
You may unsubscribe from newsletters via the link in every email. For SMS/messaging marketing, reply “STOP” or contact us at the same email.

8. Data Sharing

We share your data only when necessary:

With delivery services (e.g., Czech Post, DHL)
With payment providers (e.g., card processors, payment gateways)
With Shopify Inc. (platform provider) and other business system/ERP providers
With marketing and IT agencies working on our behalf
With advertising platforms (Meta, Google, Sklik, etc.), only as described in this policy and with your consent

All partners are required to keep your data confidential and only use it for the specified purposes.
We do not sell or rent your data.

9. International Data Transfers

Some of our providers (e.g., Shopify, Meta, Google) may transfer your data outside the EU.
These transfers are protected under standard contractual clauses or other mechanisms as required by GDPR.

10. Children’s Privacy

Our services are not directed at children under 16. We do not knowingly collect personal data from children. If you believe a child has provided us with personal data, please contact us to request removal.

11. Automated Decision-Making and Profiling

We may use your data for profiling and automated decision-making to personalize offers and communications (e.g., loyalty rewards, targeted ads). You have the right to request human intervention, express your view, or contest such decisions.

12. Cookies & Tracking Technologies

We use cookies and similar technologies for:

Site functionality (necessary cookies – cannot be disabled)
Preferences (only with your consent)
Analytics (Google Analytics, only with consent)
Marketing (Facebook Pixel, Seznam Sklik, Tawk chat, only with consent)

You can manage your preferences via our cookie banner or block cookies via your browser settings.
More information is available in our Cookie Policy (if you have a separate document).

13. Third-Party Services Used

We use:

Shopify – e-commerce platform and hosting
Google Analytics – website analytics
Meta/Facebook Pixel – advertising and remarketing
Tawk.to – live chat
Seznam Sklik – Czech ad network
WhatsApp, Viber, SMS marketing tools

Each provider has its own privacy policy.

14. Data Security

We implement organizational and technical safeguards to protect your data, including SSL encryption, limited access, and secure hosting via Shopify.

15. External Links

Our website may link to third-party sites. We are not responsible for their content or privacy practices.

16. Changes to This Policy

We may update this policy from time to time. Changes will be posted on this page, with a new effective date.
We encourage you to review it regularly.

17. Download

[Download PDF version here]